The first step in creating a digital marketing strategy is to define your business goals. In other words like King Kong’s founder, Sabri Suby said, to define what you want to achieve with digital marketing. Every goal you set should be measurable and well defined. Everything in a digital marketing campaign is scalable (from start to finish) and you need to leverage this and form a digital marketing plan that has specific goals and objectives.

Collect data about your audience. In other words, specify in detail who you want to target with your campaign. Some marketers put this as the first step in the process and this is not wrong. This is an exercise that you need to do in the early stages and before completing the next steps of your marketing strategy. Once you know the profile of your target customer, the next step is to use different techniques and try to understand their needs and how they express them when searching for information using search engines or social networks.

There are two ways to approach this process. The first method is to take a typical digital sales funnel and identify what your customers might need at each stage. The second method is to take the different customer profiles created above and generate a separate sales funnel for each profile. The next strategic step you need to take is to create a content asset library. You need to know your audience and their needs, now it’s time to create different types of assets to use in your campaigns.

Digital assets can be blog posts, infographics, images, videos, podcasts, cover images, logos, and anything you can publish on your website or social network. In the world of digital marketing, this is what content marketing is all about. Content marketing is important because it is the process used to decide what type of content to create, when, and where to publish it.