Instagram is a widely used social media. Seeing Instagram users increasing every year at Social Media Statistik, Instagram is often used by online businesses to market products. Online businessmen use Instagram marketing intending to support higher product sales. Instagram marketing is very helpful for sales because it can increase business turnover quickly so that income is greater. Instagram marketing is very good for online businesses, it is even predicted that in 2022 Instagram will still exist mostly for online businesses.

Therefore, as an online businessman, don’t be afraid to use Instagram as a marketing medium for business products. After all, using Instagram marketing does not require expensive costs, you are in full control of determining the Instagram marketing budget. Online businessmen should not miss marketing their products on Instagram. This application will remain popular, so the fans will continue to grow. This is evidenced by an increase in Instagram users which every year increases, until now Instagram users have reached more than 1 billion. To further convince you to use Instagram marketing, you can see the advantages of using Instagram marketing below.

1. IGTV feature helps product marketing through video
IGTV was officially launched on Instagram in June 2018. IGTV is used for uploading long videos. This feature is very different from YouTube videos or video streaming because more video playback is done vertically. Therefore, IGTV is very suitable to be used to market products. The vertical playback of IGTV videos is specially arranged by Instagram to make someone curious to see the video content. Plus the video duration is longer, making it easier for online businesses to package product advertisements in detail. Instagram marketing is more advanced since the IGTV feature.

2. Instagram stories increase sales
Since the Instagram application was launched, Instagram stories have become the attention of its users. The Instagram story feature can be used to upload images and videos of long or short duration. The images that are shared are not only photos, but you can also share digital banners so that the product display is more attractive. Anything uploaded to Instagram stories can only last up to 24 hours. The existence of Instagram stories helps online businesses to market their products easily for 24 hours non-stop. They can upload products that are marketed anytime and anywhere.