Marketing your restaurant does not always have to mean making expensive advertisements and showing them on television. You can also make big profits through local marketing strategies that don’t require a lot of money! Local marketing is a marketing strategy that targets prospective customers in certain specific locations to increase the awareness of residents about the existence of a business in their area. In short, local marketing is marketing aimed at the local market. Additionally, if you also need to monitor all delivery vehicles of your restaurant, we suggest you trying facebook ads features.

The big advantage that you can get from a local marketing strategy is the ability to attract the right and meaningful customers. When you target your marketing specifically to the local market, the prospective customers that you will reach are the people who are looking for your culinary business products, have the intention to buy, and are in your culinary business area. Now with a local marketing strategy, you can attract these people to order from you.

Here are some things you can do to maximize the local marketing of your culinary business!

1. Add your restaurant’s location information on social media

Enter your culinary business location information in your Instagram bio, also add your restaurant location in each post that you upload, mention your address or culinary business area in the caption, and use the hashtag to help people find your culinary products.

2. Complete your Google My Business Restaurant list

This step is very important in helping prospective customers find your restaurant. Make sure the Restaurant address that is listed is correct, the telephone number you provided can be contacted, and your location on Google Maps is correct. You can also include photos to make your “profile” on Google Search more interesting.

3. Get reviews from local customers

According to research by Yodle, 75% of customers rely on online reviews to assess the quality of a local business. That’s why getting reviews from your customers will be very profitable. Don’t be afraid to ask customers to write a review on Google or your restaurant media.

4. Be like a local

Try using a language that is commonly used by residents. For example, if your culinary business is in Bandung, you can occasionally use Sundanese. Not only that, but you can also mention things that used to be part of the residents’ conversation, such as traffic jams, the hot air, or maybe a big event that will be here soon.